3 Internet Marketing Niches Where Work-at-Home Moms Reign Supreme

If this is your first jab at Internet marketing as a work-at-home mom, you will find your efforts more quickly rewarded if you look for marketing niches where your knowledge, skills, and abilities as a mother are to your advantage. And yes, such marketing niches do exist!

3 Internet Marketing Niches where Work-at-Home Moms Reign Supreme

Childcare or Child Rearing

This is a very broad category. It encompasses numerous activities and life experiences like preparing your child for his first day in school, teaching your child how to use the Internet in a safe way, and taking care of your child’s artistic needs.

Mothers know best and this is especially true when it comes to children. Perhaps it’s because the bond that a mother and child shares during pregnancy is unique and unbreakable but regardless of the reason, most mothers tend to have very strong instincts when it comes to knowing what’s best for their children and what makes them happiest.

Starting a blog or selling products or supplies in this very extensive product category would be ideal for work-at-home moms. For better results, however, you might want to consider finding a niche within this niche. Become an expert in a specific field in child rearing and you could find greater profit potential for your work-at-home job. In child rearing, you could choose to dedicate your time to discussing about toddler years or choosing the right menus for your kids.


Homecare is virtually a dying art. As more and more women discover various reasons to enter the corporate world and set aside their domestic duties, the number of women possessing the specialized skills required in keeping one’s home a clean, safe, and happy environment continue to decrease.

At the same time, however, there are also a lot of women who have decided to turn their backs on their careers in the hopes of becoming a full-time mom, and these women can make up an ideal market niche for you. Educated and experienced they may be in the corporate front, many of these women are helpless as a newborn babe once they assume command of their home.

If you have the requisite skills then you are in the position to help them and yes, earn at the same time from your efforts. If people had used to belittle your domestic accomplishments, now’s the time to prove them wrong and have them see for themselves that you are earning from those very accomplishments and more importantly than that, people appreciate those accomplishments as well.

This niche, however, is a bit tricky to get into and conquer. First, you’ll have to make sure that you don’t come off as condescending in any way. You need to make your target market understand that you are genuinely there to provide help through your products or services. You must also get rid of any preconceived notions you have of career-oriented women as they could lead to making less than objective decisions at work.

Highly prized homecare knowledge and skills include the numerous little tricks you probably have up on your sleeve on house cleaning. Using vinegar to clean certain stains may be common sense to you, for instance, but that could be a revelation to women with no experience even with mopping the floor.


Double standards aside, cooking and food preparation in general are mainly considered as a woman’s domain. In fact, many women feel less due to their inabilities to cook. If you’re the town’s baking champion for the past five years then it’s time to have people from other places get a little taste of what you can do.

There are numerous Internet marketing opportunities in this particular market niche. Firstly, you can start a cooking blog. You can post about your homemade recipes and the countless tips and tricks you’ve learned for yourself through your years of cooking. If you are active in the food industry, you could also write about your experiences and encounters in the seminars, bazaars, and any other event you’ve attended.

And of course, you can also hold workshops and seminars right from your kitchen and you can market about it online. You can also create your own food products and sell them online.

These three are just the tip of the iceberg. Make a list of the best things you do as a mom and all these can be viable Internet marketing opportunities. Have fun being a work-at-home mom!

Keep Clients From Leaving in a Dire Economy

Your customers are tempted to include your business in their cost-cutting efforts. Act now to offer extra value, adopting a method that won’t cost you more. In fact, it often reduces overhead. Two rival businesses are using it.

The Baltimore Sun and the Washington Post will offer their readers stories from both papers. The Sun will “tap the Post’s federal government coverage” and The Washington Post will carry the Sun’s regional coverage. Consequently, the newspapers can cut overhead and “benefit from each others expertise.” And readers have a new reason to remain subscribers.

Evoke this Value Multiplier Effect by forging partnerships with others who serve your kind of customer. You can deepen customer loyalty and become the top-of-mind choice for more customers and media coverage.

Helpful Tips Always Trump Advertising

Keep customers by sharing content in other ways. Collectively you gain more credibility and visibility and usually reduce costs for attracting customers. The locally-owned Michigan businesses and non-profits in this story, for example, could become more well-known than their competitors by co-creating a Hot Tips sheet, perhaps called “How to Live Well at Home as You Age.” The company that acts first in recruiting partners, ensures that it gets included: Bissell Homecare, Williams Kitchen and Bath, The Right Place and Disability Advocates.

Plus partners could invite national groups like Whirlpool, GE, Lowes, home remodelers and others to share this tip sheet, thus creating a fresh news hook for more local and national media, blogging and other coverage.

How to Co-create and Distribute Popular Hot Tips

Recruit other reputable business owners that serve the same kind of customer that you serve. As in the Michigan story, include non-profits such as civic, cause or other membership groups or even government agencies. Variety in kinds of partners builds credibility and interest.

Pick a hot topic that reflects a strong interest or need or familiar situation faced by your mutual market of customers – and that includes tips that highlight the benefits of all partners’ organizations. Get a professional writer to interview you to cull tips and write a draft for your collective review. Or one of the partners could write a draft that a professional editor hones for final agreement by all partners. At the end of the tips, include a very brief description (not advertisement) of each partner and contact information.

Reach more customers more often by offering the tips in more formats. Video each other and happy customers, demonstrating and discussing the tips at various locations including at your business. Post the text, audio and video versions of your tips on all partners’ web sites or blogs and post online. At your physical locations display and give away the print versions, show the video on a wall screen.

In this way you:

o Gain a warmed-up introduction to each other’s customers.
o May offer more value than your competitors.
o Inspire more customers to refer their friends.
o Become a top-of-mind expert for future media stories that cover your kind of work.

Kare Anderson is a speaker and coach on profitable collaboration, Emmy-winning former NBC and Wall Street Journal reporter, author of Resolving Conflict Sooner, Moving From Me to We blogger and co-founder, with Guy Harris, of the group blog Ugluu; What Makes Us Stick Together.

Get a Grip on Your Personal Finances

Managing personal finances for some is a necessary evil, while for others it can be an enjoyable pastime. Whoever you are and however you handle your money, there are common mistakes we all tend make. Here are 5 ways most Americans fall short while handling their personal finances.

1. Although most money experts suggest keeping six months income or more saved away, 50% of Americans have less than one month saved, and the savings rate continues to decline.

2. 23% of Americans have nothing saved for the long-hall, like a retirement fund.

3. People can spend up to 18% more when they swipe a credit or debit card than when they use cash or check as a means of payment.

4. 64% of young adults have no idea what their annual interest rate is for their credit card.

5. 57% of Americans do not live on a budget even though it is impossible to keep proper track of personal finances without one.

To get a better grip on your personal finances, begin saving 10%-20% of your monthly income. As soon as the check goes into the bank, transfer the money into savings to help curb the temptation to spend it. Start to cut out small expenses from your day to day life, like the morning cup of coffee you purchase when you could easily make it at home, or the name brand items at the grocery store that have generally as tasty or efficient store brand options, and only lack the name you are so use to seeing.

Make eating out a rarity rather than a common experience. Decide before hand how much you plan on spending and bring the exact amount in cash. Doing so will force you to say no to an extra appetizer or a dessert at the end of the meal. Hey, you may even save on calories! Follow the same strategy with any shopping experience. If you only bring 100 dollars to the clothing store, you will only spend 100 dollars, or less, on clothes.

Get in contact with your credit card companies, realtor, and student loan lender. A short conversation with any of these companies can lead to a lower interest rate, or at least give you more knowledge regarding your personal finances.

To truly understand your personal finances, you must know how much money is coming in and out of your house. Sit down and immediately write down the obvious bills like your rent or mortgage, utilities, phone, and car payment, so that the process of creating a budget will seem less overwhelming. Then begin to estimate miscellaneous expenses such as monthly gas for your car, hygiene and homecare products, and luxury expenses like eating out. It is helpful to look over your bank statement to ensure your estimations are as accurate as possible.

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Home Medical Equipment Help Improve Patient Rehabilitation

Recovering from accidents and injuries is a long process. Often requiring hospital care and surgery, orthopedic problems take months of special care and rehabilitation to restore a person to their previous degree of health or their maximum level of medical improvement. Once patients are recuperating at home, they may need extra homecare medical supplies to further their recovery. They may also be assigned special exercises at home by their physical or occupational therapist.

Broken arms, shoulder injuries and sprains frequently require casts and braces. To reduce the amount of pressure put on the limb, an arm sling is used. This helps it to heal faster and hurt less. Later on in therapy, they may be asked to use wrist weights as part of their rehabilitation. For soreness, moist heat packs may be used to reduce discomfort.

Legs are more difficult to accommodate because they are more involved in weight-bearing than arms. Varying degrees of walking, or ambulating, can be achieved by using crutches, walkers, rolling walkers and wheelchairs. As physical therapy progresses, the tools used for ambulating will likely change. Patients will need to acquire new orthopedic devices. These include things like foot stools, ankle weights and hot and cold packs, which can be purchased from online companies selling home healthcare supplies.

When the legs are simply not strong enough to provide support for the body, wheelchairs are used. Most people do not like being in them, as they frequently need help getting around and about. Transferring from the wheelchair to chairs, beds and sofas is a challenge even with help from a family member or healthcare professional. Home medical suppliers offer items that make it easier, such as transport chairs and discs that are placed on the floor to help patients pivot from one direction to another. Also limited is the ability to go up and down steps. Without a wheelchair ramp, this can prove to be nearly impossible. Rather than limiting the patient from leaving their home, a wheelchair ramp can be purchased as well. This makes getting to personal care and healthcare appointments easier. It also makes social engagements a possibility, which is good for morale.

Replacement Parts
For those involved in long-term care for several months or even years, it is important to replace worn parts of home medical equipment as needed. This includes items like walker and crutch tips, which are designed for non-skid mobility. When tips are worn, they slide across the floor unexpectedly and cause the user to become unbalanced. This leads to possible risks of further injury. Parking brakes on wheelchairs and hand grips also need occasional replacement to ensure patient safety.

Home Health – Bathroom Accident Prevention Products

Countless bathroom accidents occur every year. In fact, it has been reported that there are more accidents that happen in the bathroom than in any other room in a home. Seniors are especially at risk, so it is imperative that senior homecare includes bathroom safety products that will decrease their chances of being hurt. Bathroom accident prevention is the key to stopping accidents before they have a chance to occur. Installing home health safety products such as bath mats in bathtubs that are sturdy and slip resistant is one way of making sure your bathroom is safe for use. Cosmetic Solutions offers bathtub safety mats which features suction cups to help hold the mat in place to prevent slips and falls. In addition to safety mats, Medline offers a bathtub bar that locks to the sides of your tub to provide stability for getting in and out of the tub. This device supports up to 250 lbs. and has rubber pads to protect bath tub walls.

Medline also offers a bath bench that sits in your bathtub to make bathing a lot more comfortable. The bath bench has a durable aluminum frame, with suction cup tips on all four legs making it stable and safe for individuals who need to sit while bathing. The seat is adjustable up to 19.5 inches making it ideal for many different bathtubs.

For those who may need back support during bathing, Duro-Med’s White Blow Molded Bath Seat features anodized aluminum tubing, non-slip tips and back and seat rest blows with drainage holes made of high density plastic. The back support makes bathing a lot more comfortable and allows caretakers to easily assist loved ones in getting in and out of the bathtub.

In-Home Care Tips for Managing an Effective Household

Caring for our home and for ourselves can become a challenge as we age. If you having an elderly loved one, you may have noticed how quickly his home turned from organized to a scene of disarray. Daily chores are avoided, personal care is neglected, and home management has been forgotten. Offering help can be viewed as insulting to your loved one or he make take offense if you point out his inability to care for himself and his home.

The good news is that there are ways to help your loved one manage his home and still keep his dignity-all without creating confrontation. In-home care provides seniors with the assistance they need to age independently at home.

Optimize the Living Space

When a person ages, his needs around the home typically change. He needs a residence that is secure and safe for his physical and emotional health and well-being. Declutter the home, removing items he doesn’t need or that can become a safety hazard. Consider installing handicap-accessible items, if needed. Some other ways you can optimize his living space can include:

• Installing high-wattage, brighter bulbs throughout the house to keep rooms well-lit
• Removing area rugs or securing them to the floor
• Installing bathroom aid devices to help your loved one shower or use the toilet
• Adding a home alarm system and medical alert service

An in-home care provider will carefully inspect your loved one’s home to make sure all safety issues are properly addressed so you can rest easier knowing he isn’t in harm’s way.

Create a Meal Plan

Telling your loved one when to eat, how to eat, and doing all the shopping and cooking may not go over well. Respect his independence by sitting down and creating a meal plan together. Draft a menu for the week or month and go grocery shopping together-if his health will allow.

Make sure the house is stocked with nutritious snacks for in between meals, and consider preparing meals that can be frozen and quickly reheated later. Inspect the refrigerator, freezer, and dry food storage at least once a week to discard any expired or spoiled items. In-home care services include all aspects of food shopping, preparation, and safety.

Coordinate Activities

Just because your loved one is older doesn’t mean he needs to stay confined and indoors, which may negatively affect his mood. Help prevent depression and withdrawing from society by keeping him active and scheduling activities. You can also ask an in-home care agency to provide companionship. Add in a good amount of physical exercise and consult his physician about the appropriate amount of exercise he needs every day. A good place to start may be the local senior center or recreation center where fitness classes for the elderly are likely to be held.

Get Help

Home management can be difficult for anyone. If you cannot manage your loved one’s house or your loved one needs regular assistance, in-home care services can help him with those difficult home management tasks-such as meal planning, maintaining personal hygiene, properly taking medications, and keeping a safe and sanitary home. In addition, your in-home care provider can help coordinate with other home workers, such as gardeners, cleaning services, and home repair service providers to maintain the residence.

You can help ensure your loved one’s safety, health, and happiness by offering in-home care assistance in the comfort of his home. It may be tempting, but always resist taking on everything or diminishing your loved one’s independence. While you may know he needs the help, allowing him the independence to make decisions, take part in his own home management, and keeping active will keep him happy and healthy for years to come.

Learn more about the broad range of Long Beach in-home care services by visiting http://www.CambrianHomecare.com or call 877.422.2270 for more information.

Rhiannon Acree is the founder and president of Cambrian Homecare, an in-home care agency based in Long Beach, California. Cambrian Homecare serves Long Beach, the South Bay, Orange County, Palm Springs, Riverside, San Bernardino, and the San Gabriel Valley, California, employing professional caregivers that provide customized, flexible, non-medical Long Beach in-home care services seven days a week.

Home Care – Tips to Select Home Care Agencies for Your Elderly in Ireland

When your parents become older, you will face incalculable challenges in your daily life that is the reason people choose a caregiver support to give their elderly best care at the home as they become older.

When you are searching for full-time home caregiver so that he/she can be a part of your family, recruit a reliable and faithful and qualified caregiver for your elderly from well established care agencies. It is very essential that caregivers must be well qualified, experienced and passed the process by the standards of caregiver agencies.

If you are looking for the home care service provider in Dublin, you will found that you are not biased with any caregiver agency. Whenever you are in process to hire a caregiver, see the below aspects which you have to consider:-

Primarily, it’s crucial to affirm that your selected agency is excellently substantiated and has a good acclaim. Ascertain whether the agency is acclaimed by industry professionals of HSE – Health Service Executive or IPHCA – Irish Private Home Care Association and have a look into the recruitment process of the home help service providers; how they recruit and train the caregivers. More the transparent of the recruitment and training procedure, less you will need to take care of your elderly.

Secondly, observe for home care service provider that offers a broad range of services which includes home care, elderly care, home help, Dementia care, Alzheimer’s care, palliative care, respite care. A good agency always advises you and discusses the issues with your elderly so that caregiver can support and understand your loved ones. Service providers always provide you the right care giver who is most suitable according to your needs.

Last but not the least, Main objective of top elder care agencies is to search for best caregivers across Ireland or in any particular county and recruit and train them to the industry standards.

It is very important to find a suitable person for your elderly and selecting an industry recognized care agency can help you to feel, you have chosen the best care for your loved once. So make sure that you have done homework before opting for a home care service agency.

Author is an online marketer in the Ireland based company. He loves to write on different topics. Now he is sharing information on Home Care. Please visit bluebirdcare.ie for more information about home care and elderly care services.

Tips in Searching For the Right Nonmedical Home Care

Finding an assistant for nonmedical support comes in several ways. But then whatever way you do it, you will always come to a point when you have to decide which of the two main ways you are going to use. Is it going to be someone who is self-employed or a contractor or someone who works for a manpower agency who offer such service? The following information will help you decide.

Non-agency Service

These people are those who are only hired by someone who is in need of help. They are independent workers and they cost you less since they are only self-employed. However there might be some hidden charges or risks:

If you hire this person, you are then charged with all appropriate taxes. And why is that? Again they are self-employed and they are the employer.

It is also your responsibility if in case the contractor meets an accident during the time he is working for you. That means it is you who have to spend for his medication and other expenses.

If that contractor that you hired is on a leave because of sickness or maybe on a vacation, it is not his obligation to have him replaced.

People also tend to just hire someone without even having a background check. Since this contractor is independent, people forget the legality of it. Who knows, that person might have some criminal records or maybe some unpleasant behavior.

Agency Service

There are companies including the Interim Healthcare that can offer domestic services or assistance such as doing some household chores like preparing meals, do-it-yourself stuff, and some other things that you are having difficulties with.

One of the good things about hiring agency personnel is that the agency is also the one responsible for some other expenses such taxes, insurances, the workers’ compensation and others.

While you only have to pay for the service provided to you. Another is that if in case the worker is sick or on a vacation, it is the agency’s obligation to replace the worker with another one who does the same thing.

The agency also trains the employees and they are supervised and monitored to make sure of the quality of the service they offer will meet the satisfaction of the client. The agency is always updated to the ever-changing need of every client to make sure that the particular skill is assigned to the right job. It is also a must for these agencies to perform background check to all their employees for legality purposes.

It is also the agency that will provide higher degree of care for their employees so that they will not have to work for another company in case they are in need of change. It is easier for an employee to work for only one company if it comes to payouts and benefits.

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Elder Care Tips – 6 Keys to Finding the Right Aides to Help Your Parents With Meals

Meal preparation can take lots of time, particularly if an elder care provider likes to cook or wants to provide a substantial meal so the client eats well. In some cases, the level of effort put into meals may not match your parents’ interest in eating. On the other hand, collaborative meal preparation can provide a parent with limited mobility the opportunity to be engaged and active. Even with limited mobility, people can snap beans, peel oranges, or mix batter. In-home aides and other providers of elder care services need specific and detailed information for their services and meals to be welcomed by your aging parents.

The question is whether your parents enjoy any aspect of meal preparation and cleaning or want the entire operation handled independently. To find out, ask questions about the tasks involved in preparing meals and cleaning up.

Do you want help:
• Getting a list of organizations that deliver meals?
• Calling to set up delivery?
• Creating menus for homemade meals and making sure the right food is in the house?
• Deciding what to eat for each meal?
• Deciding when to eat?
• Cooking the entire meal?
• Preparing or cooking the part of the meal you do not enjoy handling?
• Setting the table?
• Serving the meal?
• Clearing the table?
• Washing the dishes?
• Drying the dishes?
• Putting the dishes away?

Meal preparation and cleaning issues – Do you want:
• Formal, elaborate or simple, quick meals?
• To supervise either meal preparation or clean up or to be uninvolved?
• Any specific cooking or cleaning procedures followed?
• Conversation while meals are being prepared or put away?

As people get older and their world gets smaller, eating may be one of their few remaining pleasures so food becomes more important. Alternatively, health problems may affect digestion, swallowing and dexterity. Eating may have been pleasurable and easy a decade ago, but now is complicated, time consuming, and cumbersome. Or the truth may lie somewhere in the middle.

Talk to your parents about what help would make meals as pleasant as possible and encourage nutritional, substantial, regular eating.

Do you want help:
• Getting to and leaving the table?
• Cutting food?

Eating related issues – Do you want:
• To eat in a certain place?
• To eat at certain times?
• To listen to the radio or television while eating
• Conversation while you are eating?
• Any topics to be off limits?

What do you want the aide to do while you are eating?
• Share the meal with you
• Chat while you eat
• Be nearby but neither eat nor chat
• Make him/herself scarce so you can eat in peace
• Eat his/her own food while being scarce

You may not have realized how much was involved in preparing meals for somebody else. Busy people just zip in, cook dinner and zip out. But, for people whose world has gotten smaller, food matters a great deal. It may be one of the few remaining pleasures older adults still enjoy. No matter how experienced the provider of elder care services is, he/she cannot anticipate each client’s preferences and may not ask in sufficient detail to get adequate information.

Eldercare Tips – How to Check References of In-Home Care Providers

Screening Eldercare Candidates to Reduce the Risk of Abuse, Neglect and Identity Theft

The interview process can seem – and in fact is – time consuming. But it is time well spent: with all this information, you and your parents should be able to select the person best suited to help your parents. Before making a job offer, however, you must attend to the final, most important step: assessing whether this promising candidate will provide safe, attentive care.

Frail elders and dependent adults are at risk for neglect, physical, sexual and emotional abuse and exploitation in much the same ways that children are. Having more assets than children, they are at unparalleled risk for financial abuse, fraud, theft and identify theft. They may be more isolated than children who typically go to child care or school, places infested by mandated reporters (people required by state law to report suspicions of neglect and abuse to the appropriate protective agency). At a minimum, children play outside and tend to be noticed by neighbors. Children cry and scream when hit, distressing sounds that are often overheard by neighbors.

Housebound elders, on the other hand, may be invisible and inaudible to their well-intentioned neighbors and be isolated in general. Their human contact may consist of their in-home help and the occasional visit to the doctor and dentist. They might find it too humiliating and frightening to ask for protection from somebody caring for them. And they may believe they have no alternative.

You can reduce, but not remove, the risk of hiring somebody who might abuse, neglect or defraud your parents through prudent screening of candidates, including those provided by an agency, and by monitoring frequently and dropping in unexpectedly as often as you can.

A responsible screening protocol includes two key steps:

• Checking references and
• Screening against registries that can provide additional information about the candidate and validate or contradict information provided by the candidate.

Checking References
Remember the references you collected either in the phone interview or the face-to-face interview? They are of no value unless you call the numbers and ask questions about the candidates. Unfortunately, references almost always say good things about candidates. People simply don’t volunteer the names of former employers likely to speak negatively about their performance and former employers fear being sued if they provide more than dates of employment. Beyond that, people with problematic pasts use the skills they developed along their troubled way to fabricate references using relatives and cohorts, making reference checking difficult. To help you get the most from reference checks, get a chronological resume of the candidate. This resume structure allows you to ask about specific jobs, responsibilities, and gaps of employment, gaps that could result from an illness, a new baby, or jail time.

Once again, the reference checking protocol varies slightly depending on the nature of the hire.

Agency hire:
Although housekeeping agencies may not check references, home health aide agencies will. They are not likely to let you contact the references but may share what clients have had to say about the helper they are planning to send you. Ask specifically what people most liked and disliked about this person and what the agency sees as his or her strengths and weaknesses. These pluses and minuses should help you assess how the candidate fits with your parents’ priorities.

Private Hire:
Candidates should provide the names, phone numbers, and addresses of clients and relatives of clients. These people can tell you what it feels like to receive care from the candidates and can describe strengths and weaknesses from their perspective. The candidates should have let the references know to expect calls; they may also have told them what to say. So it’s important to ferret out actual information from the vague nice things people say and to consider references in concert with more objective indicators. Pin down the legitimacy of the reference by asking for specifics about when and where the person worked, the nature of the tasks, and the candidate’s strengths and weaknesses.

Remember that employers, wary of litigation, rarely do more than confirm dates of employment.

Getting the information: What to ask

• How long and in what capacity has the reference known the candidate?
• For what services would the reference employ the candidate?
• What are the strengths and weaknesses of the candidate?
• What was one thing you wish the candidate did differently?
• What do you value most about the candidate?
• When the candidate wasn’t on time, what happened?
• If you were going to give the candidate some advice, what would it be?
• I will probably need to hire 2 people to help me. Which tasks should I offer this candidate and which should I offer the other person? What should I be prepared to have backup for?
• Tell me how you and the candidate handled a difference of opinion.
• Working in somebody else’s home creates an immediate and sometimes awkward intimacy. Describe the candidate’s boundaries.

Be wary of vague positives or a lack of specificity. Listen for answers like “He tries hard,” “She cares.” “Well, I didn’t employ him in that capacity;” “It wasn’t a good fit.”

Be wary also of conflicting information, an unwillingness to share specific stories, or curt answers. These should be red flags.

If previous employers can’t speak well of the candidate or something just doesn’t add up for you, stop here.

If the candidate has good references, congratulations. You are moving on to the final step of the hiring process: screening.