If this is your first jab at Internet marketing as a work-at-home mom, you will find your efforts more quickly rewarded if you look for marketing niches where your knowledge, skills, and abilities as a mother are to your advantage. And yes, such marketing niches do exist!
3 Internet Marketing Niches where Work-at-Home Moms Reign Supreme
Childcare or Child Rearing
This is a very broad category. It encompasses numerous activities and life experiences like preparing your child for his first day in school, teaching your child how to use the Internet in a safe way, and taking care of your child’s artistic needs.
Mothers know best and this is especially true when it comes to children. Perhaps it’s because the bond that a mother and child shares during pregnancy is unique and unbreakable but regardless of the reason, most mothers tend to have very strong instincts when it comes to knowing what’s best for their children and what makes them happiest.
Starting a blog or selling products or supplies in this very extensive product category would be ideal for work-at-home moms. For better results, however, you might want to consider finding a niche within this niche. Become an expert in a specific field in child rearing and you could find greater profit potential for your work-at-home job. In child rearing, you could choose to dedicate your time to discussing about toddler years or choosing the right menus for your kids.
Homecare is virtually a dying art. As more and more women discover various reasons to enter the corporate world and set aside their domestic duties, the number of women possessing the specialized skills required in keeping one’s home a clean, safe, and happy environment continue to decrease.
At the same time, however, there are also a lot of women who have decided to turn their backs on their careers in the hopes of becoming a full-time mom, and these women can make up an ideal market niche for you. Educated and experienced they may be in the corporate front, many of these women are helpless as a newborn babe once they assume command of their home.
If you have the requisite skills then you are in the position to help them and yes, earn at the same time from your efforts. If people had used to belittle your domestic accomplishments, now’s the time to prove them wrong and have them see for themselves that you are earning from those very accomplishments and more importantly than that, people appreciate those accomplishments as well.
This niche, however, is a bit tricky to get into and conquer. First, you’ll have to make sure that you don’t come off as condescending in any way. You need to make your target market understand that you are genuinely there to provide help through your products or services. You must also get rid of any preconceived notions you have of career-oriented women as they could lead to making less than objective decisions at work.
Highly prized homecare knowledge and skills include the numerous little tricks you probably have up on your sleeve on house cleaning. Using vinegar to clean certain stains may be common sense to you, for instance, but that could be a revelation to women with no experience even with mopping the floor.
Double standards aside, cooking and food preparation in general are mainly considered as a woman’s domain. In fact, many women feel less due to their inabilities to cook. If you’re the town’s baking champion for the past five years then it’s time to have people from other places get a little taste of what you can do.
There are numerous Internet marketing opportunities in this particular market niche. Firstly, you can start a cooking blog. You can post about your homemade recipes and the countless tips and tricks you’ve learned for yourself through your years of cooking. If you are active in the food industry, you could also write about your experiences and encounters in the seminars, bazaars, and any other event you’ve attended.
And of course, you can also hold workshops and seminars right from your kitchen and you can market about it online. You can also create your own food products and sell them online.
These three are just the tip of the iceberg. Make a list of the best things you do as a mom and all these can be viable Internet marketing opportunities. Have fun being a work-at-home mom!